GCI is Alaska’s largest mobile and internet service provider. They specialize in offering effective telecom solutions to all 600,000+ square miles of “The Last Frontier”. This is no easy task considering many of their subscribers live in remote areas of the Yukon. After some competitive analysis in 2019, GCI was poised to rethink their digital strategy, starting with ecommerce on gci.com and the unveiling of a new streaming service called YukonTV for their customers.